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1. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
» ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban.
The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and exe...Continue Reading »
2. MARKETING OF AGRICULTURAL PRODUCTS
» CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the ...Continue Reading
3. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME
» ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea...Continue Reading »
4. THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES
» ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high light the statemen...Continue Reading »
5. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES
» ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered from respondents throug...Continue Reading
6. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS
» ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »
7. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...
» ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...[urlhttps://iproject.com.ng/marketing/the-effects-of-marketing-communication-mix-on-the-sales-volume-in-the-detergent-industry/index.html]Continue Reading »[/url]
8. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »
9. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION
» ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading
10. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL
» ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead to a brig...Continue Reading »
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